|Capitalizing on Knowledge|
|Capitalizing on Knowledge:
From e-business to k-business
David J. Skyrme
Chapter 7 Update
This update is a prelimary update, one year after publication. A fuller update will be added shortly.
We have yet to check out the hyperlinks of the examples, but the 10Ps of Internet Marketing as are essential as ever. Originally there were seven, but after the first year of workshops and other consutlancy work, they were increased to 10 as the book was being written. Readers have the found the template (pages 274-8) useful, not just for anlayzing competitors (it's original aim) but for their own website! For those who do not have the book, this template is part of the Knowledge Briefing The 10Ps of Internet Marketing.
The author, David Skyrme, is the principal consultant of David Skyrme Associates providers of consultancy services and workshops on knowledge networking, Internet commerce and knowledge management. Its Knowledge Connections website provides a comprehensive resource for many topics covered in the book as well as providing knowledge management resources and a free monthly email briefing - I3 UPDATE / ENTOVATION International news.
Butterworth-Heinemann publishes a growing range of books on knowledge management. Its Knowledge Management Web pages keep you abreast of new publications as well as offering an email alerting service and special offers.
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