Some Cases

• Create/discover - 3M, Glaxo Wellcome

• Codify - BHA, Standard Life, PwC

• Diffuse - H-P, Thos. Miller, Rover, BP

• Use - Buckman, Steelcase, PwC, Andersen etc.

• Process/culture - Cigna, Analog

• Conversion - Monsanto

• Measure/exploit - Skandia, Dow

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