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Humanizing The Internet

Jonathan "Jack" Vinson replies to this recent article.

"From your final comments I had a very strong sense of Deja Vu. Your comments are very much in line with the ideas of the four 'radicals' who wrote The Cluetrain Manifesto. In particular, the idea of getting people in the company to communicate with customers/vendors in an open environment is right in line with their ideas about the Internet blasting down the walls that companies have built with directed marketing. I think your approach is a little different from the Cluetrain guys - they see it as an inevitable feature of the Internet, whereas you seem to be approaching from an "it just makes good business sense" point of view."

Jonathan "Jack" Vinson (jonathan.m.vinson@pharmacia.com)
Engineering Knowledge Strategist, Pharmacia Corporation

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